Public Relations

PR campaign planning, creative writing, targeted publicity, results tracking, article placement, PR Account management

I will keep you in the news

My PR service will help get your products and services noticed in international markets

After strengthening your profile, I maintain coverage to ensure a steady stream of news and articles are uplaoded to the web and sent to magazines. To meet that need you can be assured of my commitment, focus and good planning, and writing creativity in order to keep your business profile going. This is all covered by my full PR service.

Will you see results?

Noone can guarantee 100% press coverage from everything that is distributed as publication depends on the approval of editors, journalists and webmasters. However ...

I can ensure that my copy is interesting enough to be published. I can guarantee to follow up on queries with key magazines, and I can build links to ensure you see greater coverage on the web.

What I offer

Each client's account has a number of key elements which I see as crucial to effective management of your publicity. The solution which I recommend is typically a mix of different tasks that I can adapt as your needs change.

Maintaining regular contact with journalists and editors
Creation of press releases and articles for distribution each month
Updating the media databases on your markets
Analyze results and create new campaigns

Typical results from my PR work

increased traffic to your website
more enquiries from customers
greater recognition in your markets
more visitors to your exhibition stand
greater interest from future investors or partners

Measuring success

The first step is to decide what you want to achieve, then from this I can set goals that can be achieved from the campaign.

I always keep clients fully informed about the progress of the campaign, typically:

Each week you get a brief progress report showing you what areas I have focused on (eg calls, written articles, etc. ..)
Each month we discuss progress and results in greater detail and plan further actions
Finally, I produce a report from the campaign for review and analysis. Then we can discuss the way forward and how we move the PR to the next level

i know results are important, which is why I get to work immediately on your account.