Vores arbejde er skræddersyet til dine behov. Her finder du typiske eksempler på vores arbejde, og nogle af dem er skrevet på engelsk.

• new product in traditional markets
• new product in a new market
• existing products in traditional markets
• existing products in new markets

New product in traditional markets

Typical brief (Product development)

Technology company ‘ABC Technologies’ has developed a new product line for established markets and is preparing a marketing campaign. Amid strong competition, the company intends to launch a buy back scheme for old products, and an online customer chat service. A new range of accessories and product add-ons for existing product lines is also being planned

New product in a new market

Typical brief (Diversification)

ABC Technologies has now spotted a new application for its latest product and wants to enter a new market. Market research and customer trials are being carried out with results due within a few months

Existing products in traditional markets

Typical brief (Market penetration)

ABC Technologies wants greater market share for its product range in its current markets, and convince customers to use more of its products. A new customer relationship database is being installed and incentives are being devised such as loyalty schemes and volume discounts

Existing products in new market

Typical brief (Market development)

Following its new product launch, ABC Technologies has won key orders and is gaining a reputation in the new market. It wants to develop this market further with its existing product line and gain market share.

Vi har medtaget denne del som støtte til vores vigtigste serviceydelser: tekstforfatning, public relations og PR coaching.

Her finder du flere oplysninger og ressourcer til at give dig en bedre forståelse for det arbejde, som vi brænder for inden for PR.

• press releases
• articles
• magazine features
• newsletters
• e-newsletters
• press packs
• websites
• leaflets and flyers
• corporate literature
• application notes/case studies
• catalogue entries
• direct mail
• advertising pieces
• testimonials
• corporate presentations and supporting documentation
• reports and white papers
• posters

Press releases. This is your opportunity to tell the market about your latest news. For example, you may have: a new product launch, an updated product line, a new service, a new (senior) staff appointment, industry comment from expertise within your business that may be relevant, feedback from your customer research, etc. Good quality photograh to accompany the release is essential.

We would need a briefing from you and ideally any supporting literature. We would work with you to approve your key customer headlines within the release itself, then identify the most appropriate distribution list and target sites for publication. We would monitor progress and keep you informed through our monthly or ad-hoc reporting.

Magazine features. Special focus or industry topic run by some magazines, usually monthly or quarterly. Opportunity to target product news, articles or customer application stories related to the particular feature.

Working months ahead, we would target the features related to your business by creating news stories based on the feature being run.

Articles Traditional way of expanding on a special interest, application or product innovation. Usually 200 - 1000 words in length, and on special request by the magazine for a particular issue (possibly with a complementary feature running)

Traditionally by-lined to a named author in your company, the article would be written by us and placed with a particular magazine. We would start by identifying interesting features where an article could be placed and liaise with the magazine on your behalf.

Press packs Pack of information produced ahead of an exhibition for magazine editors and journalists to take away. Usually contains a series of press announcements on products being exhibited on your stand, and possibly a company profile and any other supporting information such as application notes, case studies, reports, etc.. Like a press release, good quality photography is essential.

The pack is a good way to meet with magazine personnel at the exhibition and update them about your latest news. By raising awareness with the magazines is it then possible for us to follow up with possible article placements and feature targeting

Newsletters. Traditional way of communicating to customers on a regular basis, including latest news, product line information, services, offers and customer news. Can start from as little as 2 sides of A4.

From your brief we would come up with a creative design and suggest ideas for content, based usually on your previous news activity. We also suggest ways of maintaining customer interest and encouraging them to respond. We can develop a basic newsletter for you, or liaise with our graphic design contacts if you required

Application notes Used to raise awareness about an interesting application of your products and services with a key customer or sector. Usually printed, as part of your corporate literature, or electronic for placement on your website.

From your brief would would develop the application noteand liaise with our graphic design contacts if you required.

Testimonials Note from a satisfied customer that has agreed for those comments to be used in your promotional activities, such as website, newsletter, or corporate literature.

From your brief would would develop the application note using appropriate copy and design and liaise with our graphic design contacts if you required

Corporate literature For use across all your communication channels - face to face, print and online. Includes logo, letter heads, business cards, compliment slips, product and service brochures, and company information.

From your brief we could provide you with your copy writing requirements. If you wanted us to develop a fresh new unified look, following the brief we would work alongside our graphic design to develop some suitable designs.

Leaflets and flyers Typically leaflets accompany a new product or service launch. A leafet can be used to explain a new product or service in a few sides. Typically they can be 3 fold A4, or double fold A5.

If you have a design developed already, we can write the copy for you. We also have access to graphic design expertese who we can work with to produce your leaflet from scratch

Advertising pieces. Traditional key message delivery tool notifying customers about new products, services, events and offers. Delivered across print (magazines and newspapers) and online media (banner ads and websites).

From your brief we would could either provide the copy to you, or for a full service work alongside our graphic design contacts for a unified look.

Direct mail. Similar to advertising, but targeted directly at business customer in individual sectors using a customer database.

From your brief we would could either provide the copy to you, or for a full service work alongside our graphic design contacts for a unified look. We can also liase with printers and delivery companies on your behalf if you wish.
Posters Produced to coincide with an exhibition or public meeting and typically A4 in size, or greater

We offer advice over content, and we have access to graphic design expertise who can develop a professional look to complement the rest of your marketing needs
Websites. Whether you've had an established website or need a new one, we can help by reviewing your content and suggest copy ideas to encourage more traffic to your site.

For new designs, we recommend liaising with our graphic design contacts for a fully functional look to complement your branding and marketing needs.

E-newsletters. Like traditional newsletters, but delivered to business customers by email using a customer database.

Like print newsletters we could provide the copy for your e-newsletters from your brief. We can also help with any automated distribution of the e-newsletter to your customer database, if required.
Corporate presentations and supporting documentation. There may be occasions where you want to make sure the key messages from your PR and marketing operations are implemented into your presentations, especially when briefing customers, the press or staff.

We can provide you with copy for your presentations, and ensure any supporting documentation carries the essential messages and themes that you want people to remember. We can provide you with presentation templates with your corporate image to ensure a co-ordinated look.

Catalogue entries. Listing your business and key messages in magazines, catalogues and directories, both print and online to ensure customers know where they can find you.

Listing entries in the main catalogues across all your sectors can be a chore. We can help solve those problems for you by ensuring you target the most appopriate ones in your markets.

Reports and white papers. You may have commissioned particular research, an industry opinion, or may have news for a special sector that will affect your customers. Usually published as part of your corporate literature or online for subscribers.

We can help write the copy for your report based on your brief and any supporting information. We can liaise directly with the specialists involved to ensure we have the correct information

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