Business Communications

Marketingweb – Four web PR mistakes Woolies could have avoided – NEWS

admin — Mon, 25 Oct 2010 11:31:36 +0000

Marketingweb – Four web PR mistakes Woolies could have avoided – NEWS. A valuable lesson on how a good PR plan could have helped this retailer survive the fallout from pulling a product off its shelves.

How To Handle a Public Relations Disaster | How To Do Things

admin — Mon, 25 Oct 2010 11:27:02 +0000

How To Handle a Public Relations Disaster | How To Do Things. Good planning, even when everything around you is falling apart, is vital, as pointed out in this article by Veronica Hawkins

Poor Online PR | Empty Vessel

admin — Mon, 25 Oct 2010 11:21:09 +0000

Poor Online PR | Empty Vessel.

Interesting article from Ian Tan on how online PR should be done

BBC News – How ambush marketing ambushed sport

admin — Thu, 17 Jun 2010 20:56:25 +0000

A well organized publicity stunt can achieve maximum exposure – but at what cost? The World Cup match between Denmark and Holland was an opportunity one Dutch Brewery could not miss, and there have been countless others, as this article from the BBC explains:

BBC News – How ambush marketing ambushed sport.

Jobindex – Få virksomheder har succes på Facebook

admin — Thu, 27 May 2010 09:13:52 +0000

Få virksomheder har succes på Facebook

400 millioner brugere er koblet på Facebook, og det kunne derfor være et attraktivt sted for virksomheder at brande sig selv overfor en stor målgruppe. Men mange af brugerne er slet ikke interesseret i, at virksomhederne skal være på Facebook – og det er da også de færreste virksomheder, der har fundet den gyldne formel for, hvordan de kan bruge Facebook kommercielt.

læse mere: Jobindex – Få virksomheder har succes på Facebook.

General techniques

admin — Fri, 21 May 2010 15:12:06 +0000

Here’s a great short video by Glenn Selig of The PublicityAgency on some of the basics of public relations.

www.youtube.com/watch?v=yqyqzir6_UU

Welcome

admin — Tue, 18 May 2010 20:56:14 +0000

Hi everyone, welcome to my blog. My focus will be on news, tips and information on all aspects of business communications, public relations and marketing. Case studies of the good, and the bad, will also feature and your comments are of course welcome. My articles will be mostly english, and danish too.

Hello world!

admin — Tue, 18 May 2010 20:41:26 +0000

Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!