Marketingweb – Four web PR mistakes Woolies could have avoided – NEWS
Posted by admin in Uncategorized on 25/10/2010
Marketingweb – Four web PR mistakes Woolies could have avoided – NEWS. A valuable lesson on how a good PR plan could have helped this retailer survive the fallout from pulling a product off its shelves.
How To Handle a Public Relations Disaster | How To Do Things
Posted by admin in Uncategorized on 25/10/2010
How To Handle a Public Relations Disaster | How To Do Things. Good planning, even when everything around you is falling apart, is vital, as pointed out in this article by Veronica Hawkins
Poor Online PR | Empty Vessel
Posted by admin in Uncategorized on 25/10/2010
Poor Online PR | Empty Vessel.
Interesting article from Ian Tan on how online PR should be done
BBC News – How ambush marketing ambushed sport
Posted by admin in Uncategorized on 17/06/2010
A well organized publicity stunt can achieve maximum exposure – but at what cost? The World Cup match between Denmark and Holland was an opportunity one Dutch Brewery could not miss, and there have been countless others, as this article from the BBC explains:
Jobindex – Få virksomheder har succes på Facebook
Posted by admin in Uncategorized on 27/05/2010
Få virksomheder har succes på Facebook
400 millioner brugere er koblet på Facebook, og det kunne derfor være et attraktivt sted for virksomheder at brande sig selv overfor en stor målgruppe. Men mange af brugerne er slet ikke interesseret i, at virksomhederne skal være på Facebook – og det er da også de færreste virksomheder, der har fundet den gyldne formel for, hvordan de kan bruge Facebook kommercielt.
læse mere: Jobindex – Få virksomheder har succes på Facebook.
General techniques
Posted by admin in Uncategorized on 21/05/2010
Here’s a great short video by Glenn Selig of The PublicityAgency on some of the basics of public relations.
Welcome
Posted by admin in Uncategorized on 18/05/2010
Hi everyone, welcome to my blog. My focus will be on news, tips and information on all aspects of business communications, public relations and marketing. Case studies of the good, and the bad, will also feature and your comments are of course welcome. My articles will be mostly english, and danish too.
Hello world!
Posted by admin in Uncategorized on 18/05/2010
Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!
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